These case studies are likely to appear in formal research venues, as journals and professional conferences, rather than popular works. The resulting body of ‘case study research’ has long had a prominent place in many disciplines and professions, ranging from psychology, anthropology, sociology, and political science to education, clinical science, social work, and administrative science. In doing case study research, the “case” being studied may be an individual, organization, event, or action, existing in a specific time and place. For instance, clinical science has produced both well-case study of financial management pdf case studies of individuals and also case studies of clinical practices.
However, when “case” is used in an abstract sense, as in a claim, a proposition, or an argument, such a case can be the subject of many research methods, not just case study research. Case studies may involve both qualitative and quantitative research methods. Case study research can mean single and multiple case studies, can include quantitative evidence, relies on multiple sources of evidence, and benefits from the prior development of theoretical propositions. The case study is a research approach, situated between concrete data taking techniques and methodologic paradigms. An average, or typical case, is often not the richest in information.
In clarifying lines of history and causation it is more useful to select subjects that offer an interesting, unusual or particularly revealing set of circumstances. A case selection that is based on representativeness will seldom be able to produce these kinds of insights. A case may be chosen because of the inherent interest of the case or the circumstances surrounding it. Beyond decisions about case selection and the subject and object of the study, decisions need to be made about purpose, approach and process in the case study. It is thus possible to take many routes through this typology, with, for example, an exploratory, theory-building, multiple, nested study, or an evaluative, theory-testing, single, retrospective study.
The typology thus offers many permutations for case-study structure. These are, to a differentiable degree, similar to the case study in that many contain reviews of the relevant literature of the topic discussed in the thorough examination of an array of cases published to fit the criterion of the report being presented. These case reports can be thought of as brief case studies with a principal discussion of the new, presented case at hand that presents a novel interest. Some issues are usually realised in a situation where marketing is concerned. In a case where the market of any organisation is in a messy state, the agency will always seek to find out some of the reasons why the scenario is that way. They will have to gather information that may help them in solving such issues. For this to be fully achieved, one must be able to carry out a market research to establish where the problem is.
This, therefore, calls for the different methods which can be used in a situation where one wants to conduct a marketing research. Some ways can be used to come up with the purpose of study that is most appropriate. The organisations have to choose one of the available techniques so that they can thoroughly conduct their investigations. Some of the primary methods that would be used included interviews, surveys, focus groups, observations and in some cases use field trials. These methods mainly depended on the amount of cash they organisation is willing to spend in having this market research done and also the kind of data that is required by the group.
In our case, the British Airways company is undergoing some series of complications. There have been some complaints from their client as about some issues. Apart from those, there have been some serious issues such as most of their members of staff engaging in the strike as they demand their payments. There have also been significant delays in some of the secured flights just because of the problems associated with their computers.
This has mainly sparked most of their clients who have, as a result, felt angered. Most of their brands have also been damaged. In such a scenario, it is usually significant that we research so that we can know what the problem is. This can only be achieved through means that will enable us to find the suitable information that will help in preparation of the action plan to solve these issues. The best method to be used here is that of surveys. The organisation should be able to apply this way because they will be able to get sufficient information which pertains to their brand image from most of their clients. Most of the customers will also complete the survey by ensuring that they give reasons for their various attitudes towards the company’s brand.
One of the benefits of this method is that the company will be able to get feedback from a significant portion of customers. Most of the customers will be able to answer the questions which will pertain to the brand and therefore a concrete feedback will be achieved. The other merit is the fact that it is less costly when compared to the others such as interviews. The company will just have to pay for the production of questionnaires used in the survey. On the other hand, surveys also have demerits. One of the disadvantages is the fact that their design is inflexible. This is because the study that the company uses from the beginning, as well as its administration, cannot be changed throughout the process of gathering data that is meaningful.
In some cases, the survey questions are usually inappropriate since the company will be forced to come up with items that will be used by the entire body of customers. Under the more generalized category of case study exist several subdivisions, each of which is custom selected for use depending upon the goals of the investigator. These are primarily descriptive studies. They typically utilize one or two instances of an event to show the existing situation.